Paper Talk: How to Choose the Right Paper for Your Event Stationery

When it comes to event stationery, design usually gets all the attention—florals, foil, fonts, colors. But here’s a little insider secret from us at Party in Ink: Paper is just as important as the design printed on it.

Think of paper as the foundation of your event’s first impression. The texture, thickness, and tone of the paper can quietly say “luxury,” “eco-conscious,” or “romantic” before your guests ever read a single word.

So how do you choose the right one? Let’s dive into the most popular types of paper for invitations, Save the Dates, thank you cards, and more—and what they say about your event.

✨ Cotton Paper: Classic, Elegant, and Timeless

What it is: Made from 100% cotton fibers (often from textile remnants), this paper has a soft, pillowy texture and is naturally bright white or off-white.

Why we love it: Cotton paper is archival, meaning it lasts for decades without yellowing. It absorbs ink beautifully and is ideal for letterpress printing—think deep impressions and tactile elegance.

Perfect for: Weddings, luxury galas, and events where you want your invitation to feel like a keepsake.

Vibe: Sophisticated, heirloom-worthy, tactile luxury.

🌾 Linen Paper: Subtle Texture, Elevated Finish

What it is: Linen paper has a fine, woven texture that mimics the crosshatch of linen fabric. It’s typically made from wood pulp with a special finish pressed into the surface.

Why we love it: The texture gives a refined, upscale feel without being too “flashy.” It also prints beautifully with minimal ink bleeding.

Perfect for: Formal events, corporate galas, upscale baby showers, or milestone birthdays.

Vibe: Polished, tailored, refined with a touch of tradition.

🌫️ Vellum: Light, Airy, and Dreamlike

What it is: A translucent, frosted paper (not to be confused with old-school parchment vellum), often layered on top of traditional cardstock.

Why we love it: Vellum creates visual depth. It softens your message, especially when paired with calligraphy or florals behind it. It’s a great way to make an invitation look custom and modern.

Perfect for: Romantic weddings, modern minimalist events, or creative layering with wax seals and silk ribbon.

Vibe: Ethereal, soft, modern-luxury with an artistic edge.

🌿 Recycled Paper: Sustainable and Thoughtful

What it is: Paper made from post-consumer materials (sometimes mixed with new fibers). Recycled paper comes in many textures and tones—some are smooth and white, while others are speckled or flecked with natural fibers.

Why we love it: Eco-conscious doesn’t have to mean dull. Today’s recycled paper options are chic, earthy, and sophisticated. Plus, they send a subtle message of care and responsibility to your guests.

Perfect for: Green weddings, nature-themed events, or brands and couples who prioritize sustainability.

Vibe: Thoughtful, intentional, organic, earthy.

💎 Other Specialty Papers to Consider

• Pearlescent/Shimmer Paper – Has a subtle sparkle or sheen, great for glam weddings or evening events.
• Handmade Paper – Deckled edges, natural texture, ideal for minimalist or letterpress designs.
• Parchment Paper – Mottled texture with a vintage or medieval feel, best used sparingly.

🎨 A Few Tips from the Ink Table

• Match tone with texture: Sleek wedding? Use clean, smooth stock. Rustic? Try textured or handmade paper.
• Don’t fear mixing: Layer vellum over cotton or mix handmade inserts with recycled envelopes.
• Test your print method: Digital, foil, letterpress, and thermography all work best on different paper types.

💬 Final Thoughts

The right paper doesn’t just hold your design—it tells a story. At Party in Ink, we always say: Your event starts the moment your guest opens the envelope.

Whether you’re going for opulent elegance or eco-chic simplicity, there’s a paper that reflects your style and values. And we’re here to help you find it.

Need help choosing the perfect paper for your event? Let’s schedule a consultation and feel the difference—literally.